Better marketing starts with making the right things work together.
verosidi helps organizations build and get more from their marketing strategy, technology, digital experiences, content, and channels. Whether you’re starting from scratch, improving what you already have, or looking for ongoing support to keep it running, we meet you where you are and help move your marketing forward.
How We Work
Different needs call for different levels of support.
Advise
Get experienced guidance before your next move.
verosidi brings an outside perspective and specialized expertise to define what you need, assess where you are, identify opportunities and gaps, set priorities, and determine the right path forward.
Improve
Build something new or make what you already have work better.
verosidi helps create and improve marketing systems, digital experiences, content, and programs, from new initiatives and implementations to targeted optimizations and larger transformations.
Operate
Add experienced marketing capacity without adding another full-time team member.
verosidi can manage ongoing marketing functions, augment your existing team, and coordinate specialized resources, providing experienced oversight and execution where you need it.
Marketing Operations & MarTech
Build and optimize your marketing operation to work as well behind the scenes as it does in front of your customers.
verosidi helps organizations get more from their people, processes, and technology. We assess and optimize marketing operations, improve workflows, select and manage marketing technology, connect platforms, and provide ongoing expertise when internal teams need additional capacity.
Capabilities
- Marketing operations strategy and optimization
- MarTech strategy and management
- MarTech assessments and roadmaps
- Platform evaluation and selection
- Implementation and integration oversight
- Marketing automation and CRM
- Workflow and process design
- Technology governance
- Vendor management
- Staff augmentation and outsourced marketing operations
Web, Digital Experience & eCommerce
Create digital experiences that make it easier for your customers to find you, understand you, and do business with you.
verosidi helps organizations build, manage, and improve websites and digital experiences that support real business goals. From strategy and user experience to ongoing website and eCommerce management, we bring together content, technology, design, and data to create experiences that work for customers and the teams responsible for them.
Capabilities
- Web and digital experience strategy
- Website design and development
- UX/UI and information architecture
- Website and CMS management
- CMS migrations
- eCommerce and Shopify management
- Digital merchandising
- SEO
- Conversion rate optimization
- Accessibility
- A/B testing and experimentation
- Personalization
- Digital brand implementation
Content & AI Visibility
Create content that gets your business found, tells your story, and gives customers a reason to choose you.
verosidi helps organizations plan, create, manage, and optimize content that connects your business to what your customers are looking for. From content strategy and development to SEO and emerging AI-driven discovery, we help make your content more useful, more visible, and easier for customers to find, while building the processes needed to manage it effectively over time.
Capabilities
- Content strategy
- Content development
- Editorial planning
- Content operations and governance
- SEO content strategy and optimization
- AI visibility and GEO strategy
- AI-readiness assessments
- Content audits and optimization
- Website and thought-leadership content
- Product and eCommerce content
- Content performance measurement
Digital Marketing & Email
Bring your email, search, social media, and digital advertising together with a clear strategy, consistent execution, and measurable results.
verosidi helps organizations plan, manage, and improve digital marketing across the channels that matter to their customers. From email and lifecycle marketing to search, social media, and paid campaigns, we bring strategy, execution, and measurement together to help you reach the right audiences and make smarter use of your marketing investment.
Capabilities
- Digital marketing strategy
- Email and lifecycle marketing
- Marketing automation and nurture programs
- SEO and paid search (SEM)
- Organic and paid social media
- Digital advertising
- Local search and digital marketing
- Audience segmentation and targeting
- Campaign strategy and management
- Landing pages and conversion optimization
- Demand generation and customer acquisition
- Channel performance and optimization
What’s next for your marketing?
Whether you’re starting something new, improving what you already have, or looking for experienced help to keep it running, tell us what you’re working on.